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New Owners For Cheadle Town

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Hallmark Security League First Division club Cheadle Town have been acquired by the Little Sports Group.

The deal was completed before their home match with Cammell Laird last Saturday, and has been in the pipeline for some time.

It will mean a raft of improvements at the club, including better facilities at Park Road, a robust infrastructure, the integration of the current junior teams currently operated by the Little Sports Group and the introduction of a full-time education programme for their under-18 squad, thus providing children with a direct path to a football club within the league pyramid.

Former Cheadle Town player Craig Brennan is the CEO and chairman of The Little Sports Group and has built a range of sports companies, including children’s sports coaching, further education, junior football clubs and sports recruitment to name a few.

Brennan’s tenure couldn’t have got off to a better start as he witnessed Cheadle register a comfortable 3-0 victory over Cammell Laird.

Brennan said following the win: “Cheadle Town is a club with a rich history, amazing staff & volunteers and so much potential. Today the hard work starts to take this club on the journey it deserves. After the performance on Saturday I am confident we can have a strong finish to the season.

“I would also like to take this opportunity to thank all the committee, staff and volunteers for keeping the club going in a difficult few years, they have done an amazing job with very few resources! Now we move forward”.

Karl Florczak


About Author

Former Swansea City and Kettering Town defender who has been managing the likes of Kettering Town u18s, Rothwell Town, Desborough Town and Wellingborough Town for 33 years as well as being technical director at AFC Rushden & Diamonds. Began in non-League journalism as editor of Team Talk magazine back in the early 1990s and then as editor of Non-League Daily, joining Pitchero to set up Pitchero Non-League in January 2011. Also works for the National League.

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