Budweiser Boost for Wembley

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Latest The Combined Counties Football League News

The Combined Counties Football League

Budweiser have announced that they will sponsor Combined Counties League club Wembley FC as they look to show...

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Published 17th March 2012

....their support for grassroots football.

The global beer brand have struck up the deal in order to show their involvement with clubs at all levels within the country after taking over the sponsorship of the FA Cup this season.

Budweiser's global vice president, Jason Warner, commented on the new partnership: "We believe that the best way to champion the FA Cup is to celebrate its uniqueness from the grassroots up.

"Wembley FC has an incredible heritage and story to tell. We look forward to helping fulfill their dreams."

Budweiser's involvement of the club started last year when they streamed an FA Cup tie between Wembley FC and Ascot United on Facebook, the first time that a live sporting event had been shown on the social networking site, attracting over 30,000 viewers. The company's marketing director also weighed in on the positives surrounding the deal, declaring: "The sponsorship of Wembley FC is consistent with Budweiser's commitment to the sport of football and our involvement with the FA Cup.

"The type of improvements with Wembley FC will showcase our intent of working with grassroots football in the UK. We have further exciting plans for a grant programme that other non-League clubs will benefit from.

"This is a joint initiative between Budweiser and the FA and more details will be announced in due course."

Wembley FC chairman Brian Gumm expressed his excitement at the agreement, claiming that it could be key in making the lowly side's ambitions become a reality.

He said: "We're not a big club but we have big ambitions. With Budweiser as our sponsor we now have a shot at making those dreams come true."