The Evo-Stik League Northern Premier
Published 2nd August 2012
.....to display their twitter username on their playing shirts
The Daniels have announced that their new first-team shirts for the 2012/13 season will feature the club's twitter handle – making them, at the very least, the first English football team to do so.
The Daniels will include @StamfordAFC1896 on the back of their new errea home shirts, which will be worn for the first time in their final home pre-season friendly against Rotherham United on Tuesday, 7th August.
The traditional red home shirt will also feature a quick response code (QR code), which will link to the club's new official twitter feed.
Director Chris Rivett explained: “We believe that we are first football club to display our club twitter name and a QR code on the back of our kit, probably even the first sports club in the world.
”As a club we are keen to embrace the digital age and the opportunities it brings. Our communications strategy is centred around interacting with supporters through a variety of media, on their terms.
“The platform social networks provide will be key to allowing us to do that effectively, so this form of promotion was an obvious means of maximizing exposure to everything we are doing as a football club.”
Since it's creation in 2006, the social networking site has become a worldwide phenomenon with over 500 million active users at the start of 2012, making it one of the top ten most visited websites in the world.
In October last year Mexican side Jaguares were the first team to allow players to display their own personal twitter account names on the back of their shirts, instead of their surnames, but Stamford will be the first team to sport the club’s twitter account on the back of their shirts.
Rivett added: “As the relationship between technology and sport evolves I expect this will become a common practice; sports clubs, and perhaps more significantly players and brands, will look to interact with supporters in this manner.
“Just down the road from us, Kettering Town are widely recognised as being the first team in Britain to have a shirt sponsor, if the opportunity is adopted on a global scale, it will nice to see Stamford acknowledged as one of pioneers of this approach.”