Rowe is a former Manchester United schoolboy who signed for the Highbury outfit from Kendal Town in December 2010.
Rowe, 22, has proved his marksman credentials with a high goal-to-appearance ratio and joined Fleetwood with a good grounding having spent his boy and teenager football with Preston North End in addition to Old Trafford.
Lake, 23, re-signs having only joined the Bloods last February from Burscough.
Jones, 34, ended last season on loan with Scottish side Motherwell from Walsall.
Capped twenty-nine times by Northern Ireland at full international level, Jones started his career with Blackpool and Bury without success before returning home to have a spell with Sligo Rovers.
He returned to England and played for Chorley and Leigh RMI before joining Crewe in 2001 where he spent the next five years, totaling 158 appearances and scoring thirty-nine goals.
He then had three years at Burnley before moving to Walsall in 2009.